Wednesday, April 17, 2013

What New Coke Taught Me About Blogging... and life.

Back in the 80's Coke and Pepsi were battling for the #1 position. Pepsi was gaining on Coke pretty quickly so Coke made the decision to change their product. If they couldn't beat Pepsi, they would change who they were at the most fundamental level (their product, their formula) and become someone who could be the best.

This backfired on them big time.

People protested the change. They said they had been with Coke for all these years because they loved Coke as it was. They said there was no need to improve on something that was already loved.

Pepsi laughed at Coke and taunted them that they couldn't beat Pepsi so they changed the very thing that made Coke Coke.

Coke, seeing the error of their ways, went back to the traditional formula and rebranded it Coca Cola Classic. As their original, rebranded product, Coke quickly rose back to the top as the Cola Superpower.

Don't change yourself to gain the notice of a few when you already have the loyalty of many. People love you for who you are, not who you pretend to be. You may need to tweak the packaging every now and then, but don't mess with the product.

I hope you like the new design here, feel free to explore and be secure in the knowledge that my "product" will stay the same. A little bit of this, a little bit of that, a little bit of nonsense, a little bit of serious, the ups, the downs and the chaotic mess that is me telling you my stories.

Short and sweet or long winded and rambly, my posts are dictated by my whims and moods, I will continue to be predictable in my unpredictability- ADHD at it's best, both impulsive and persistent(*cough*obsessive*cough*).

I am who I am. Thank you all for being here to share this journey with me and for taking the time to let me know that you enjoy my posts. and thank you to a certain special someone who let me know there were very annoying ads where there shouldn't have been ads ;)

I would love to know what you think of my new space :)


  1. Very Cool look!! Still love the pic of Alex and his dog!

  2. I was just about to shoot you a message and tell you it looks great, but then I read your full post. So there.

  3. I love the new look! Very nice!

  4. I love Old Mac in the New packaging! Keep doing what you're doing :)